Thoughts about hair .....
I would like share some thoughts with you about a particular in-salon hair care service that consumer would normally refuse to do and feel sceptical about it.This service is called hair treatment,sound familiar? Even though it is meant to be an optional product however it is so important that without it hair would not function properly.
Here is what I think, the reason consumer feel sceptical or refuse to do may due to several reasons.One of the primary reason is the price.Hair treatment pricing are so ridiculously high to the extend that it is considered a luxury service only the high income could afford.How many times can we sustain this luxury service in order to maintain healthy and luscious hair?One single service would not be sufficient to see results.As far as I know, some salons are charging all the way to RM 380-RM400 for a complete set of treatment. Add that on to cut and color , it will cost an average RM800-RM900 which many average Malaysians could not afford due to the fact that the figure of low income to middle income earners are getting bigger each year.Treatment should not be a luxury service because it is a necessity.
Second reason may due to the perception and experience of such service. The perception is applying some cream onto hair and put on a steamer for 15 min and rinse.The result? -smooth and silky hair however this may last you for only a few washes and many just a cosmeticity result.This will cost from RM100-RM150.With this in mind, consumers are smart enough because this simple procedure is easily be converted to DIY.Save money!
Third reason may due to the technical knowledge of the stylist towards science of hair and the products which may caused wrong prescription hence results are not achieved.
Do you know that hair is made of 80% protein? The remaining 20% are minerals,pigments,lipids and carbohydrates. Pigments is a component that determine our hair natural color, from dark brown to blonde.This is an interesting finding by science, the amount of pigments in hair is only 1%! With this interesting discovery I am amazed by my own conclusion that we have no right to touch that pigments until we have the desire to treat the 80% proteins in our hair structure!
Problems such as dry,brittle,weaken hair are easily corrected and heal if given the right prescription to the hair.What is the point of just getting smoothness and shine where the real problem lies deep inside the hair fibre.
This is the BIG reason why I love Redken. The brand positioning of products are based on the science of hair. When science discover that hair is made of 80% protein , Redken created a full protein based products to feed the hair.When science discover that the color ingredient will swell up the hair cuticle in order for the fashion color to penetrate(which is by science is a normal circumstances),Redken create a special low acidity product to seal and close the swollen cuticles.Whatever science discover the consequences of any damage done to the hair,Redken has a product to fight it.
With great technical knowledge of stylists with the back up and support of great products, hair will definately remain in a healthy condition.
Trust The Met when we provide consultation for we only give you the best using Redken Chemistry System, the most powerful in-salon hair treatment. Experience a complete service comprises Pre-Art,Deep Cleansing Cream,Booster,pH shot,thermal shot and mask at a value for money price.We are in the midst of restructuring Chemistry System pricing to make sure it is an affordable service where all could enjoy healthy and luscious hair.
Will keep you updated.
The Met KL
"WORSHIP YOUR HAIR"
