Who is keen to know what it takes to make it a success? Which are the proven methods? Why can some hairdressers be fully booked with appointments and some can not?
I have spent numerous years both in the corporate education division for L’oreal Professionnel and Redken 5th Ave NYC in Malaysia and also in the hair salon business and I have observed that there are actually many more perspectives and new mindsets that we need to attain to be a successful hairdresser. Success comes in many different forms and does not necessarily mean money. Health, family, friendship, love, positive attitude, positive mindset, willingness to absorb new information and willingness to change to be better are also considered to be of the utmost importance in our industry and could be called success too.
One of the skills that a hairdresser needs to attain is being able to sell, and this skill requires a positive attitude and a positive mindset to be achieved. I am currently based in Taipei for Redken Taiwan and let me share this with you; there are really no differences between the hairdressers here in Taiwan and those in Malaysia. The feedback from salon owners is the same - which their employees do not sell enough, or just do not sell. Why do some hairdressers do not feel comfortable selling?
I have recently read a book by a Sales Communication Specialist named Blair Singer and I also attended his business seminar in Taipei. There was a paragraph in it in which he wrote”We are actually taught NOT to sell. We taught NOT to ask. We are taught to work hard, be good, color within the lines, and hope that someone will recognize us for our efforts and throw us some scraps. We are told that all good things will come to those that wait. We are taught to accept, not object, to give, not to ask, and to accept our lot in life. We are manipulated and contorted to fit snugly into a readymade box where we are expected to live quietly until we die and that we should ever make a mistake!” I once asked one of my employees why he chose to be a hairdresser and he answered because clients come to see us instead of us seeing them! Is this why we think that there is no selling involved? Think deeper….
Blair Singer believes that everyone has the natural talent to sell. Every child can sell, we can sell and you can sell. Some need more skills than others do. Some need a new attitude about it. Like a child, there was should be no fear, no hesitation, no worries about looking foolish, only a pure intention to get what they want, which is why we see them cry or pester non- stop until their goal is achieved.
Hairdressers are all creative people, so we tend to use our right brain more than our left. Left brained people like figures, mathematics and reading, and I honestly do not feel we hairdressers like them!! We love beauty, nice visuals, interesting fashion and anything alternative!! So how exactly are we going to learn the new business skills? No matter if we are salon owners or just employees, we all know that it will take more than just cutting hair to be able to achieve success. We really need to learn new sets of skills and use more of our left brain, while maintaining the horsepower of our right brain, which we still need for creativity and inspiration.
Blair Singer believes that everyone has the natural talent to sell. Every child can sell, we can sell and you can sell. Some need more skills than others do. Some need a new attitude about it. Like a child, there was should be no fear, no hesitation, no worries about looking foolish, only a pure intention to get what they want, which is why we see them cry or pester non- stop until their goal is achieved.
Hairdressers are all creative people, so we tend to use our right brain more than our left. Left brained people like figures, mathematics and reading, and I honestly do not feel we hairdressers like them!! We love beauty, nice visuals, interesting fashion and anything alternative!! So how exactly are we going to learn the new business skills? No matter if we are salon owners or just employees, we all know that it will take more than just cutting hair to be able to achieve success. We really need to learn new sets of skills and use more of our left brain, while maintaining the horsepower of our right brain, which we still need for creativity and inspiration.
So who would like to know what it takes to have a new mind set, a new attitude and a whole new perspective on life and success in this competitive hair industry?
The Met Kuala Lumpur
President House, Park Royal Hotel
Jln Sultan Ismail
50250 Kuala Lumpur
Tel: 03-21481111
facebook/the met kuala lumpur
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